Privacy policy

Last updated: 30 August 2026

VitaDynamo Ltd (“VitaDynamo”, “we”, “us” or “our”) operates the VitaDynamo online store and website, including the information, content, features, products and services made available through it (the “Services”).

VitaDynamo Ltd is a company registered in the United Kingdom with its registered office at 124 City Road, London EC1V 2NX, United Kingdom.

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to offer and sell our products and Services to you.

This Privacy Policy explains how VitaDynamo Ltd collects, uses, stores and shares your personal information when you visit our website, purchase products from us, create an account, communicate with us or otherwise use our Services.

For the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, VitaDynamo Ltd is the data controller of personal information processed as described in this Privacy Policy, except where another organisation acts as an independent controller.

Please read this Privacy Policy carefully.

1. Personal Information We Collect

“Personal information” means information relating to an identified or identifiable individual. It does not include information that has been effectively anonymised so that an individual can no longer be identified.

Depending on how you interact with our Services, we may collect and process the following categories of personal information.

Contact information

This may include:

  • your name;

  • billing address;

  • delivery address;

  • email address; and

  • telephone number.

Order and transaction information

This may include:

  • products you view;

  • products added to your basket or wishlist;

  • products you purchase;

  • order history;

  • returns, refunds and cancellations;

  • delivery information; and

  • other information relating to transactions with us.

Payment information

When you make a purchase, payment information may be processed by Shopify and our payment service providers.

Depending on the payment method used, this may include information concerning your payment card, payment account, payment method, transaction, payment confirmation and related payment details.

VitaDynamo Ltd does not necessarily receive or retain complete payment card details where these are processed directly by our payment service providers.

Account information

If you create an account, we may process information such as:

  • your username;

  • account preferences;

  • account settings; and

  • information necessary to administer and secure your account.

Communications

We process information that you provide when you contact us, including customer-service enquiries, questions about products, complaints, returns and other correspondence.

Device and technical information

When you use our website, we may automatically collect certain technical information, including:

  • IP address;

  • browser type;

  • device information;

  • operating system;

  • network information;

  • unique device identifiers; and

  • information collected through cookies and similar technologies.

Website usage information

We may collect information about how you interact with our website, including pages viewed, products viewed, navigation through the website, interactions with our Services and the date and time of those interactions.

2. How We Collect Personal Information

We may collect personal information:

  • directly from you, for example when you make a purchase, create an account, subscribe to marketing communications, contact us or otherwise provide information to us;

  • automatically, when you visit or interact with our website, including through cookies and similar technologies;

  • from Shopify and our service providers, where they process information in connection with providing services to us;

  • from payment providers, delivery companies, fulfilment providers and suppliers involved in processing and delivering your order; and

  • from advertising, analytics and other business partners, where permitted by applicable law.

3. How and Why We Use Your Personal Information

We only process your personal information where we have a lawful basis for doing so under applicable data protection law.

To process and fulfil your orders

We use your information to:

  • accept and process orders;

  • process payments;

  • arrange delivery;

  • provide order confirmations and updates;

  • manage returns, exchanges and refunds; and

  • respond to questions concerning your order.

The principal lawful basis for this processing is that it is necessary for the performance of our contract with you or to take steps at your request before entering into a contract.

To operate and improve our Services

We may use information to:

  • operate our website;

  • maintain customer accounts;

  • remember preferences;

  • improve our products and Services;

  • understand how customers use our website;

  • provide customer support; and

  • improve the customer shopping experience.

Where appropriate, we process this information on the basis of our legitimate interests in operating and improving our business, provided that those interests are not overridden by your rights and interests.

Security and fraud prevention

We may process personal information to:

  • protect our website and customers;

  • authenticate accounts;

  • prevent fraudulent transactions;

  • investigate suspicious activity;

  • detect security incidents; and

  • protect our legal rights.

We generally rely on our legitimate interests and, where applicable, our legal obligations for this processing.

Marketing and advertising

Where permitted by law, we may use personal information to send you information about our products, promotions and offers.

Where consent is required for electronic direct marketing, we will obtain your consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our marketing communications.

With appropriate consent where required, we may also use cookies and similar technologies for analytics, personalised advertising and measuring advertising performance.

Legal and regulatory purposes

We may process personal information where necessary to:

  • comply with legal and regulatory obligations;

  • maintain appropriate tax and accounting records;

  • respond to lawful requests from public authorities;

  • establish, exercise or defend legal claims;

  • investigate potential breaches of our terms; and

  • protect our rights and those of our customers and other individuals.

4. Dropshipping, Suppliers and Fulfilment Providers

VitaDynamo operates an online retail business and may use third-party suppliers and fulfilment providers to dispatch products directly to customers.

To fulfil your order, we may need to provide these suppliers and fulfilment providers with personal information necessary to deliver the products you have purchased.

This may include:

  • your name;

  • delivery address;

  • telephone number;

  • email address where necessary for delivery;

  • products ordered; and

  • other information reasonably required to process and deliver your order.

We only intend to provide suppliers and fulfilment providers with information reasonably necessary to fulfil your order.

Some of our suppliers and fulfilment providers may be located outside the United Kingdom, including in countries that may have different data protection laws from those applicable in the UK.

Where the disclosure of personal information constitutes a restricted international transfer under UK data protection law, we will take appropriate steps to ensure that the transfer is made lawfully. Please see the section on International Transfers below.

5. How We Share Personal Information

We may share personal information with third parties where necessary for the purposes described in this Privacy Policy.

These may include:

Shopify

Our online store is hosted and supported by Shopify.

Shopify processes personal information in connection with providing its e-commerce platform and related services.

Payment providers

We may share or allow payment providers to process information necessary to process payments, refunds and other financial transactions.

Suppliers and fulfilment providers

As a dropshipping retailer, we may provide relevant customer information to suppliers and fulfilment providers so that they can prepare and dispatch products directly to you.

Delivery and logistics providers

We may provide delivery information to postal, courier, freight and logistics companies responsible for delivering your order.

IT and cloud service providers

We may use third-party companies to provide website hosting, data storage, security, customer support, email and other technology services.

Analytics and advertising providers

Subject to applicable consent requirements, we may use third-party services to understand website usage, measure advertising effectiveness and provide advertising.

Professional advisers

We may disclose information where reasonably necessary to accountants, insurers, lawyers and other professional advisers.

Public authorities

We may disclose personal information where required by law or in response to a valid legal request from a court, regulator, law-enforcement agency, HM Revenue & Customs or other competent authority.

Corporate transactions

Personal information may also be disclosed where reasonably necessary in connection with a proposed or completed sale, merger, restructuring, financing or transfer of all or part of our business.

6. Shopify

Our Services are hosted by Shopify, which provides the technology used to operate our online store.

Shopify collects and processes personal information concerning your access to and use of our Services in order to provide its services to us and, in certain circumstances, for its own purposes.

Information submitted through our website may therefore be transmitted to and processed by Shopify and its service providers in countries other than the country in which you live.

Certain Shopify features may use information obtained from your interactions with our store and interactions with other Shopify merchants and services.

Where Shopify processes personal information as an independent data controller, its processing is governed by Shopify's own privacy documentation.

You can obtain further information through Shopify's Consumer Privacy Policy and Shopify Privacy Portal.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function properly. For example, cookies may be required to:

  • operate the shopping basket;

  • remember selections;

  • enable checkout;

  • maintain security; and

  • provide other essential website functionality.

We may also use non-essential cookies and similar technologies for purposes such as:

  • analytics;

  • measuring website performance;

  • advertising;

  • measuring advertising effectiveness; and

  • personalising content or advertising.

Where required by applicable law, we will obtain your consent before placing or accessing non-essential cookies or similar technologies on your device.

You can manage your preferences through the cookie controls available on our website.

Further information may be provided in our Cookie Policy.

8. Marketing Communications

We may send marketing communications where you have consented to receive them or where another lawful basis permitted under applicable electronic-marketing rules applies.

You can withdraw your consent or unsubscribe from marketing emails at any time by clicking the unsubscribe link in the relevant email.

Unsubscribing from marketing does not prevent us from sending transactional or service communications concerning your orders, account, returns or other Services you have requested.

9. Third-Party Websites

Our website may contain links to websites, social-media platforms or services operated by third parties.

We do not control those third parties and are not responsible for their privacy or security practices.

If you follow a link to a third-party website, you should review that organisation's privacy policy before providing personal information.

10. Children's Personal Information

Our Services are intended for general retail customers and are not specifically directed at children.

We do not knowingly collect personal information from children where we do not have an appropriate lawful basis to do so.

If you believe that a child has provided us with personal information in circumstances where we should not hold it, please contact us using the details below.

11. Security

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no electronic transmission or information-storage system can be guaranteed to be completely secure.

Customers are responsible for keeping their account credentials secure and should not disclose passwords or other account-access information to other people.

12. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • fulfil and administer orders;

  • provide customer service;

  • maintain appropriate business, accounting and tax records;

  • comply with legal obligations;

  • prevent fraud;

  • resolve disputes; and

  • establish, exercise or defend legal claims.

Different categories of information may therefore be retained for different periods.

When personal information is no longer required, we will delete or anonymise it where appropriate.

13. Your Data Protection Rights

Under UK data protection law, depending on the circumstances, you may have the following rights.

Right of access

You may ask us for confirmation that we process your personal information and request a copy of the personal information we hold about you.

Right to rectification

You may ask us to correct inaccurate personal information or complete information that is incomplete.

Right to erasure

In certain circumstances, you may ask us to delete your personal information.

Right to restriction of processing

In certain circumstances, you may ask us to restrict how we use your personal information.

Right to data portability

In certain circumstances, you may have the right to receive personal information you provided to us in a structured, commonly used and machine-readable format and/or request its transfer to another organisation.

Right to object

You may have the right to object to certain processing based on our legitimate interests.

You have the right to object to the use of your personal information for direct marketing.

Right to withdraw consent

Where processing is based on your consent, you can withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing undertaken before consent was withdrawn.

Rights relating to automated decision-making

Where applicable, you may have rights relating to decisions based solely on automated processing that produce legal or similarly significant effects.

To exercise your rights, please contact us using the details provided below.

We may need to verify your identity before responding to a request.

14. International Transfers

Because we use Shopify, technology providers, payment services and, in particular, overseas suppliers and fulfilment providers, your personal information may be transferred to or accessed from countries outside the United Kingdom.

This may include transfers necessary to enable an overseas supplier to dispatch an order directly to you.

Where a transfer is subject to the UK GDPR rules concerning restricted international transfers, we will use an appropriate lawful transfer mechanism.

Depending on the destination and circumstances, this may include:

  • UK adequacy regulations;

  • the UK International Data Transfer Agreement (“IDTA”);

  • the UK Addendum to the European Commission Standard Contractual Clauses; or

  • another transfer mechanism permitted under applicable UK data protection law.

Where required, we will also consider whether additional safeguards are necessary to provide an appropriate level of protection for transferred personal information.

15. Complaints

If you have concerns about how we collect or use your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection supervisory authority.

Information about making a complaint is available from the Information Commissioner's Office.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

  • our business;

  • our suppliers and service providers;

  • our processing activities;

  • our website or Services;

  • applicable technology; or

  • legal and regulatory requirements.

When we update this Privacy Policy, we will publish the revised version on our website and change the “Last updated” date.

Where required by law, we will provide additional notice of material changes.

17. Contact Us

If you have questions about this Privacy Policy, our processing of your personal information or wish to exercise your data protection rights, please contact:

VitaDynamo Ltd
124 City Road
London EC1V 2NX
United Kingdom

Email: vitadynamoshop@gmail.com

For the purposes of applicable UK data protection law, VitaDynamo Ltd is the data controller in respect of the personal information described in this Privacy Policy, except where otherwise stated.

Information Commissioner's Office

You also have the right to contact the Information Commissioner's Office regarding concerns about our use of your personal information.